My work on time can be organized around three interconnected streams:

• The effect of time communications: How do consumers perceive offers that ask them to spend time to save money (vs. spend money to save time)? What do people feel versus others perceive when we express being busy in conversations?

• The psychology of time gains: Do unexpected time gains increase happiness? Do people use the time they gain from various sources (e.g., generative AI) in a happiness-enhancing way?

• The experience of time poverty: How can we measure time poverty? What are its predictors? What are its consequences on consumer behavior and well-being?

In addition to my work on time, I have also examined the effect of visual cues, such as facial features, on consumers’ attitudes and choices.

In my research, I employ a mix of methods, including lab, online, and field experiments; eye-tracking; analysis of longitudinal and secondary data.

I am committed to transparency and open-science practices.